Sunday, March 6th, 2011

Using Blogs to Drive Traffic To Your Business Site

Blogs can be time consuming, but the Search Engines love them. Search Engines love content that is always updated. Blogs are the perfect format for constantly updated content. Creating a company blog is a great idea if you have the time to do so. Starting a company blog is a great way to increase your Search Engine traffic and build customer trust.

There are many free places you can start a blog, or you can host your own blog. I recommend owning the domain your blog is on, because you have more control over it. Most web hosts provide blogging software for free, so it is easy to set up a blog on most web hosts.

If you want to go the free route, here is a small list of some free blogging sites (there are many others):

http://www.blogger.com/ (this is what I use for some of my blogs, they are owned by Google®)
http://www.blogeasy.com/
http://www.blogstudio.com/
http://www.blog-city.com/
http://www.xanga.com/

Once you have a blog be sure to link back to your website from the blog. Also be sure to list your blog in all the related blog directories you can. This will help your blog get indexed by all the major Search Engines and help some with it’s Search Engine ranking. Use Robin Good’s list of blog and feed sites to submit you blog to (http://www.masternewmedia.org/rss/top55/). It is the most comprehensive and up to date list for promoting your blog that I have come across.

Trading links with other related blogs is another way to get good links to your blog. (I don’t do that nearly as much as I could).

A well done, regularly updated blog can significantly increase your website traffic . It can also be a great marketing tool for your product and/or services.

For more information on starting and running a blog here is a list of the best resources I know of:

Andy Wibbels Blog

Performancing

ProBlogger

2 Responses to “Using Blogs to Drive Traffic To Your Business Site”

  1. Franck Silvestre Says:

    December 15th, 2006 at 7:04 pm

    I always use blogs to drive traffic to my websites, and I must say that it is my preferred strategy.

    generally, what I do is that I write 20-30 articles at the beginning of the month. It’s really time consuming though.

  2. Hooshmand Moslemi Says:

    June 25th, 2007 at 3:38 am

    WOW! What a great information!

    It is too important to have a live Blog. It means it should have some useful content and updated more frequently. Once you update your posts, the search engines will index the page and bring you fresh and targeted visitors.

    In order to get better results, you need to add some functions to your Blog such as subscription forms or buttons, social network widgets, contact forms and so on The point is to create a useful and live Blog which makes your visitors enjoy reading it and makes them return.

    I hope it will help.

    To your success!

    Hooshmand

Category: Articles
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Facebook comments: